Cincinnati Bengals receiver Chad Ochocinco was trying to help a charity by including the phone number for donations to Feed The Children on the box of his new cereal called OchocincO's.
Thanks to a wrong area code, the number shown is for a phone sex line, where a sultry voice informs callers they can "talk live with a nasty girl who'll do anything you want for only $2.99 a minute."
On Wednesday Ochocinco told his Twitter followers to "order my cereal OCHOCINCOs. Start your day with a lil suga!!!"
Later, Ochocinco told a Cincinnati TV station that he had nothing to do with the mistake and that he's confident it will be fixed.
